Listerine

Problem: As leaders in the category, Listerine need to convince millions of people in over 5 global markets to use mouthwash regularly, not just after a garlicky meal.

Insight: People don’t realize how weird it is that they wash every part of their body… but not their mouth.

Idea: Wash your mouth

Creatives: Aly Garcia & Nicole Nalazek | AD: Sophie Knochenhauer & Nicole Framm

ECD: Lex Beltrone & Tom Godici | CD: Roxanne Schneider & Pieter Clays