Listerine

Problem: As leaders in the category, Listerine need to convince millions of people in over 5 global markets to use mouthwash regularly, not just after a garlicky meal.

Insight: Isn’t is weird that people wash every part of their body… but not their mouth? They must not realize what mouth wash does.

Idea: Wash Your Mouth

Creatives: Aly Garcia & Nicole Nalazek | AD: Sophie Knochenhauer & Nicole Framm

ECD: Lex Beltrone & Tom Godici | CD: Roxanne Schneider & Pieter Clays