MorningStar Farms

Problem: MorningStar Farms, a quietly celebrated leader in meatless food, needed to convince more people that doing good can taste good too.

Insight: Trying to save the world is overwhelming.

Idea: #ForkDrop, a movement that celebrates the small wins.

THE SPOTS

A CALL FOR CONTENT

INFLUENCER RESPONSE

ECD: Stu Mair | ACD: Michael Demos & Tufan Guzeloglu | AD: Nicole Framm | CW: Aly Garcia & Sophie Knockenhauer