Remagg by Samsonite
Problem: Samsonite was launching their new line of best-in-market gamer backpacks under a completely new brand, and needed to give it a story worth connecting to.
Insight: From their skills to their gear, gamers take pride in being able to show off with their friends.
(Fun fact: This is more commonly known as “E-Peen”)
Solution: Instead of saying why gamers should buy Remagg, we launched remagg.com to show them.
AD: Andy Long | UX & Design: Laura Materna| CW: Aly Garcia
